by Nick Chambers | Feb 19, 2022 | Uncategorized
Metrics help guide small and large business decisions. Numbers assist us in deciding which course of action is the best to take. But relying solely on metrics to help inform decisions is simply not enough, especially when it comes to making decisions that will impact...
by Nick Chambers | Dec 23, 2021 | Uncategorized
Removing the Friction in Loyalty Redemptions: Pay With Points Research: An exclusive study from The Loyalty Academy and Wise Marketer Research Services in collaboration with Engage People We have collaborated with Engage People, a Toronto-based...
by Nick Chambers | Apr 28, 2021 | Uncategorized
Through their collaboration, CSN Partners represent a focal point for those organisations, either Brands or Technology Vendors, who seek to understand the ongoing dynamics of this diverse sector and its widespread national & regional variances. The criteria CSN...
by Nick Chambers | Jan 24, 2021 | Uncategorized
In a pre Covid world where 90% of all commerce happened in the physical world it is perhaps surprising so little of the data generated is being put to use. A lack of technical sophistication, legacy systems and commercial focus has made it extremely difficult for...
by Nick Chambers | Dec 18, 2020 | Uncategorized
Let’s face it, these three predictions for 2021 can’t be any worse than those that were previously made for 2020! The Reinvention of Brands Brands reinventing their operating models around consumer data; to personalize at scale, respond in real time &...
