Through their collaboration, CSN Partners represent a focal point for those organisations, either Brands or Technology Vendors, who seek to understand the ongoing dynamics of this diverse sector and its widespread national & regional variances.
The criteria CSN Partners used for their vendor evaluation research was wide ranging, including fit with operating models, technical stack, commercial objectives, regulatory requirements & budgets. The research itself was conducted across North America, Europe & Asia Pacific
Brands in the US clearly favour vendor credentials & industry accreditations along with options for input into the overall vison for customer loyalty within the organisation. Whilst those in the Asia Pacific region are more focused on the actual pricing for vendor licences. In EMEA, Brands appear to value 3rd party systems connectivity; including marketing automation tools, CRM, ecommerce & Point of Sale systems. A summary of the findings can be seen in this infographic.
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