Customer Strategy Network News and Blog

Getting the CVP right!

When I read all the articles and expert comments on why loyalty programmes are not working I often think that many are missing the point! (Excuse the pun!) Many so-calledLoyalty Programmes are not working I.e. not engaging the member, creating high liability rates and...

Driving customer enagement in a mobile world

Driving customer enagement in a mobile world

 Today’s digital consumers do not want to spend time thinking about how they interact with their technology.  They expect it to work seamlessly and intuitively, within a digital experience that is compelling, and yet simple.  When confronted by an annoying obstacle...

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