Mike Atkin is speaking at the ACI Conference in Monaco on June 14th. The paper is called.. Building Customer Relationships in the Financial Services Market.
Category Archives: Uncategorized
Customer Intelligence Strategies and Technologies – 2012 Predictions
With Thanks to SEAN KELLY of SKA. www.seankellyassociates.com 1. The cost of storing and managing large volumes of customer data will continue to reduce dramatically. The advent of database appliances in recent years has dramatically altered the price performance of managing large data volumes and has made it affordable for smaller enterprises, and departments within…
India 2012
I recently returned from a two week trip to India where I ran 3x 3 day loyalty workshops in Mumbai, Bangalore and New Delhi. The events were organised by Goldman Communications and were designed to inform and educate Indian businesses in global Trends and best practices in Customer Management. The courses were well attended with…
Boots Looks To Try A New Approach
With all that loyalty data, few firms seldom use it to improve the customer experience or make more offers relevant – so a great start to make it relevant on the “hoof” Boots tailors its offers at the tills – Retail Week
The Russian Loyalty Market – A Perspective
By Elena Naumchik, CRM & Loyalty Consultant, Moscow. Implementing a customer loyalty program may be a waste of time and money if it’s not done with a strong customer value proposition, efficient support, and a good understanding of market’s needs. To illustrate this, let’s take a discount. Give a lower price than your competitors and…
